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PRE-ORDER NOW · PRACTICAL INSPIRATION PUBLISHING

Published 18 January 2027

The Next Rung

Why AI is breaking the career ladder, and how to find your next step.

By Chris Simmance

The Next Rung book cover: bold typography on a dark navy field, with the title in white and 'RUNG' in teal

ABOUT THE BOOK

An honest map of what is coming.

Every previous technological revolution had somewhere for displaced workers to go. AI is different: it automates the next rung at the same time as the current one. The cognitive work that knowledge workers would normally retrain into, analysis, coordination, synthesis, is precisely what AI performs best.

The Next Rung maps what that means for the people in the middle, why they can feel the change but cannot yet name it, and what they can do this week, on their own role, household, and family. It is written for anyone whose job title still appears on the org chart but whose work is quietly hollowing out beneath them.

THE ARGUMENT, DRAWN

Three figures from the book.

The spine of the argument, in pictures. The full set of nine runs through the chapters.

The three pillars under loadEvery previous technology wave was absorbed by three pillars. This is the first wave under which all three crack at once.

The exposure hourglassThe top and bottom of the org chart hold longer than the middle. The educated middle is squeezed hardest.

The J-curve, conditionalDisplacement, trough, recovery. The trough this time is decades long, and the turn is conditional on what we do.

WHY PRE-ORDER

Pre-orders change everything.

Pre-orders count toward first-week sales. First-week sales are what retailers use to decide stocking levels, shelf placement, and whether to reorder. A strong pre-order week is the difference between a book that gets noticed and one that quietly disappears from the algorithm.

For a first-time trade author, every pre-order also signals to the publisher that the audience is real. It is the most useful thing you can do to help the book reach the people it was written for.

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The career ladder is changing. The question is whether you see it before it reaches you.